"Search The Sites The Experts Use" SnowShack.com Reveals Top User Useful Snow Sites

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FOR IMMEDIATE RELEASE
CONTACT: Steve Dubin, PR Works, (781) 878-9533, sdubin@prworkzone.com

"Search The Sites The Experts Use"
SnowShack.com Reveals Top User Useful Snow Sites

DATELINE: DOVER, MA, ISSUED November 19, 2002.Learn which sites the experts
use as the snow gurus at SnowShack.com unveil their list of the most useful
snow sites on the web, just in time for the upcoming snow season!

SnowShack co-founders George Hall and David Laidman both avid skiers,
married their passion for the sport with their high tech business expertise
when they created, the award winning site that offers the broadest selection
of brand name ski, snowboard, and snow sports accessories available on the
internet (or anywhere else for that matter!)

SnowShack's Hall and Laidman are expert judges of what makes a cool and user
friendly website. The proof of this expertise is demonstrated by the
recognition that their own website, SnowShack.com, has received. SnowShack
is a top rated Yahoo site, receiving the coveted five star top service award
for excellence, as well as a rating of Excellent from the Safe Shopping
Network, so customers can feel secure about their online shopping. In
addition, the exceptional quality of SnowShack's easy to use site has been
recognized by the International Association of Web Masters and Designers,
which awarded SnowShack.com a Golden Web Award for 2001 - 2002.

So, what are some of the sites that Hall and Laidman turn to, to keep
abreast of all the latest trends as they continually update the SnowShack
site with hot new items? Always eager to share their expertise with fellow
snow sports enthusiasts, Hall and Laidman have compiled a list of snow sites
that they have found most useful as they surf the web, keeping in mind the
same outstanding features that make SnowShack.com informative, fun, and easy
to use.

In The Know

Head to www.snowlink.com for the "industry" ski site, hosted by the ski
industry for the general public. Snowlink is owned by non-profit and
member-owned SnowSports Industries America (SIA), the U.S. trade association
for snow sports product manufacturers, suppliers and distributors. With over
1,000 active links, the site is packed with information focusing on four
snows sports: Alpine skiing (including skiboarding), snowboarding, Nordic
skiing (including telemarking) and snowshoeing.

Just getting started? Turn to Snowlink's tips on getting started or
improving at a chosen snow sport, or search for information on shows,
competitions, special events and clubs. One of Snowlink's to Gear, Snowlink
also offers resort information, snow conditions, and information on other
travel oriented sites as well as snow sports histories, information, current
statistics and trends. In addition Snowlink features links to manufacturers
or distributors of snow sports equipment, clothing, and accessories.

What's everyone's dream when they head for the slopes? "First tracks on a
powder day," which is the opening salvo of www.FirstTracksOnline.com, an
electronic magazine about all aspects of the snow sports world, bringing web
visitors ski news as it happens. Unlike traditional magazines, First Tracks
is frequently updated with daily ski news postings during the season. First
Tracks offers free online subscriptions with automatic e-mail notification
of the latest ski news, competition results, reports of resort openings, and
alerts of major snowfalls. "It's a great source of ski news and no bull ski
reports," notes SnowShack's Hall.

First Tracks includes info on Ski Resorts, Ski Instruction, Ski and
Snowboard Equipment, Tuning and Maintenance, Snow Conditions, Lift Lines,
Ski Reports, Official Snow Reports, and Weather Forecasts and Reports. In
addition, First Tracks offers an impressive directory of over 2400 links to
snow sports sites throughout the world and a chance to discuss it all in
their Chat Room and online Discussion Boards!

Let It Snow

Weather conditions are one of the most critical factors in deciding whether
or not to head out to the slopes. Which sites offer the best information for
skiers and snowboarders? The experts at SnowShack recommend trying
www.skingweatherman.com for weather conditions at resorts throughout the
northeast. Herb Stevens, the Skiing Weatherman, also picks the week's best
bets and delivers personal, on site reports as well.

For snow forecasts throughout the country, visit always-useful
www.weather.com and customize your forecast to receive daily snow alerts and
weekend forecasts for you favorite resorts. Weather.com offers links to
resorts and snow conditions nationwide and a myriad of maps showing snow
quality, current snow cover, ski comfort index, 2 and 3-day ski outlooks,
wind chill conditions and wind chill forecasts!

The staff of www.SnowSource.com team up with independent, volunteer snow
reporters to provide real time reports directly from the slopes. The
SnowSource's SnowLine is updated at least twice daily to give skiers and
riders an accurate, timely snapshot of where the best snow is and a heads-up
when weather is about to have a major impact on conditions. In addition,
SnowSource offers continuously updated links to snow forecasts and the
conditions pages of ski area websites. An exclusive SnowSource feature,
"Post Your Own Reports" will also be up and running this snow season.

Cruising With Kids

Want to get the kids out skiing and boarding AND have a pleasurable time?
SnowShack's Hall and Laidman, both devoted dads themselves, suggest a visit
to www.kidznsnow.com for tips on what to do and where to go. The kidznsnow
site is filled with all the latest on kid friendly destinations, the hottest
new gear, and travel deals. Enter a weekly kidznsnow contest, subscribe to
their free newsletter, or send fun in the snow photos, and start having fun
even before the kids hit the slopes!

Interested in the latest safety standards and recommendations for keeping
kids safe on the slopes? Check out www.lidsonkids.org. The National Ski
Areas Association (NSAA), partnering with the National Ski Patrol, the
Professional Ski Instructors of America, the| American Association of
Snowboard Instructors, the International Brain Injury Association, the
National Safety Council, and SnowSports Industries America, have developed
this new website to address parent's questions and concerns about kids
snowsports safety. Lids on Kids features FAQs about helmets as well as
information on the seven rules of the slopes, and advice from the experts.

Getting Connected

Many singles tend to avoid the slopes if they're traveling solo and can't
find an activity partner. A free and easy solution is offered by
www.snowlovers.net, the web's only site offering a real-time matching
service for snowsport enthusiasts based on resorts they plan to visit and
individual skills and traits. Members can search their favorite local and
distant resorts, by specific dates, for skiing and riding partners with
similar abilities and plans. To become a member, users complete a short
profile about themselves and their snowsport skills, and then they list
where and when they plan to ski, ride, cross-country, telemark or snowshoe,
communicating via SnowLovers' anonymous messaging system.

About SnowShack.com

SnowShack started with a mission - to offer the broadest selection of brand
name ski accessories available on the internet (or anywhere else for that
matter!). In their quest for perfection, SnowShack co-founders George Hall
and David Laidman have made SnowShack a top rated Yahoo site, receiving the
coveted five star top service award for excellence in providing outstanding
products, with quick shipping and timely customer response. Offering a broad
line of ski and snowsport accessories, including the largest selection of
ski, boot, and travel/cargo/ luggage bags on the internet, SnowShack has
also received a Safe Shopping Network Excellent Rating. The exceptional
quality of SnowShack's easy to use site has been recognized by the
International Association of Web Masters and Designers, which awarded
www.snowshack.com a Golden Web Award for 2001 - 2002. SnowShack features
real time availability of products, and same day shipping when orders are
place by 12 noon EST.

George and Dave, always eager to please, have created a new division of
SnowShack, www.hardheadedsports.com, with the goal of becoming THE internet
provider of helmets for outdoor enthusiasts. Their latest site will provide
the same high level of customer service and support as SnowShack. Orders can
be placed online at www.snowshack.com, www.hardheadedsports.com, or faxed to
508-785-0501. Customer service can also be reached by calling, toll free,
1-87-SnowShack (877-669-7422), or by emailing sales@snowshack.com.







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