SMOOTH SLEDDING FOR NEW DADS Bavarian Snow Sled Gives "Boot Camp for New Dads" A Lift

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SMOOTH SLEDDING FOR NEW DADS
Bavarian Snow Sled Gives "Boot Camp for New Dads" A Lift
   
DATELINE: IRVINE, CA; MARSHFIELD HILLS, MA, ISSUED JANUARY 23, 2002...
Midnight Pass, a direct marketer of heirloom quality products that are useful for home, office, garden, pets, recreation & travel will be donating $10 from the sale of each Bavarian Snow Sled (the finest snow sled made for tots aged 3-years and up) to the non-profit "Boot Camp for New Dads" program this winter.

In support of the non-profit program that helps new dads transition into parenthood, direct marketer Midnight Pass.com, will donate a portion of their Bavarian Snow Sled proceeds to Boot Camp for New Dads, a unique coaching program for fathers of newborns offered at more than 150 hospitals, clinics, schools and churches across the U.S.

Hit the Ground Crawling
"Boot Camp for New Dads is an exceptional program that coaches rookie dads across the country. The program provides many dads with the crucial guidance and support that they need to care for their newborn. A portion of the proceeds from our Bavarian Snow Sled program will be donated to the Boot Camp program that ultimately ensures ‘smooth sledding in the great outdoors' for new dads," said Brad White, founder and president of Marshfield Hills, MA based Midnight Pass. "We really want to encourage Dads to bond with their child and to discover & enjoy the great outdoors this winter. The Bavarian Snow Sled is the highest quality product available to do that -- and like a new dad, we are proud of our heirloom quality and functional good looks," commented White.

Greg Bishop, founder of Boot Camp for New Dads noted, "Prior to founding Boot Camp for New Dads, I noticed there were countless support groups for new mothers---but none for fathers. Under the guidance of experienced coaches, our program brings ‘rookie' fathers together with ‘veteran' fathers of newborns to learn how to care for their babies and discuss various issues ranging from new home responsibilities to juggling long working hours. Boot Camp is a one-of-a-kind program that helps new dads step up to the challenge of a newborn. We'd like expand the program into new territories and the proceeds from Midnight Pass will help us to do so in building these additional programs nationally."

Finest Mountain Snow Sled for Tots ever made
A rugged push pull wooden sled, hand crafted by famous coach-builders, from solid Beech Wood in Bavaria Germany for over eight generations. Optional cozy sheep skin blanket also available. Sturdy ram-horn curved design keeps the sled riding high over deep snow and bumps. Sled skis have galvanized steel runners that don't rust. Fun for anyone who loves the winter outdoors. Comes with a 48" towrope with T handle. Three different size models to choose from, available online at www.MidnightPass.com with prices from $125.00 to $175.00.

In addition to being the most unique snow sled for children age 3-years and up, it has also been used by physically challenged children who never before considered sledding or other outdoor winter activities, "A real benefit to thousands of kids who would love to be pushed or pulled across fresh packed snow on a bright & clear winter day, said White."

Boot Camp For New Dads
Greg Bishop, a Stanford MBA and active Boot Camp Head Coach, founded Boot Camp for New Dads at Irvine Medical Center in 1990. The non-profit program offers coaching, and hands-on training to new dads at more than 150 hospitals, clinics, schools and churches across the U.S. Online expert advice and information is available at the organization's website, www.newdads.com designed to motivate new dads by relaying the experiences of and rewards of being an involved dad. For more information about Boot Camp for New Dads, please contact (949) 786-3146 or visit the website at www.newdads.com.

Award Winning Service and Product
Midnight Pass is a recipient of the "Golden Web Award" for high standards of
excellence for online merchants as well as the coveted "Top Service" award by YAHOO online shopping. Additionally, Midnight Pass products have been highlighted in SKYMALL®, Wired, Maxim, Bloomberg, Newsweek Japan, Elle Decor, Town & Country, Cape Cod Life and LL Bean magazines, and The Wall Street Journal.

MidnightPass.com
MidnightPass.com is an online retailer developed by former Sharper Image
executive Brad White. He has taken years of product know-how and added
extreme customer service combined with easy access. "Products that make sense is what Midnight Pass endorses", said White. With a unique product line that can't be found in most department stores or catalogs, the Marshfield Hills, MA based Midnight Pass offers gifts that can be viewed & purchased online at www.MidnightPass.com or ordered through a toll-free 24/7 order line at (877) 844-GIFT.









Note to Editors:

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