"Cool New Kidswear for the Cold" to Outfit Tots To Teens For Snow Fun At SnowShack.com

FOR IMMEDIATE RELEASE
CONTACT: Steve Dubin, PR Works, (781) 878-9533, sdubin@prworkzone.com

"Cool New Kidswear for the Cold"
to Outfit Tots To Teens
For Snow Fun At SnowShack.com

DATELINE: DOVER, MA, ISSUED October 9, 2002…Now that there's a nip of autumn in the air, snow season, and the quest to outfit the kids, can't be far behind. Panicked at the thought of snowflakes replacing falling leaves while you're still searching for size two ski mittens, or pint size versions of Hot Chilly's long underwear? SnowShack.com to the rescue! Click on Stuff for Kids, on SnowShack's home page, and you'll be transported to a mind-boggling assemblage of snow stuff uniquely designed, or sized, just for kids.

"Whether the kids are hurtling down the slopes or making snow angels, SnowShack has stuff to keep them warm, stuff to keep them safe, stuff to keep them dry, and stuff to keep them happy," notes SnowShack product guru and co-founder David Laidman, himself the father of two young snow sports enthusiasts. "SnowShack has it all, in keeping with our goal of being THE definitive source for all snow sports accessories on the web" adds SnowShack co-founder George Hall.

Warm and Dry – Under, Over, and In Between

Avoid the cold, clammy, cranky kids syndrome that can ruin everyone's fun in the snow by finding the SnowShack solution. Kids' two-piece Suku Suku suits from Phenix are just one example of the innovative kid's sized high tech snow wear found at SnowShack. The Phenix adjustable mini suits grow along with the kids, simply pull the drawstrings at the back of the jacket to adjust the sleeve length and pull the drawstrings on either side of the waist to adjust the length of the bib pants up to 8 inches! The suits also offer the superior water resistance, windproofing, and breathability that are the hallmark of Phenix fabric.

Or try Bear Essentials kid's snow and ski bibs made of wind-resistant nylon with a water-resistant coating. They include elastic gaiters with gripper elastic to hold the pants down over the boots and a fleece backwarmer to keep kids warmer during "gaposis". The inside of the ankle is padded to protect against edge cuts and the knees are articulated for freedom of movement and better fit.

Outfit the kids in style with SnowShack's extensive Kids Stuff offerings, including hard to find high tech underwear and outerwear accessories. Style conscious juniors can find Rossignol Pile Pro Vests at SnowShack, made of TECNOPILE® Series 200, or the Rossignol zippered turtleneck, just the thing to complement their Rossi skis! SnowShack also features kid-sized Hot Chilly's long underwear in two different weights of moisture wicking fabrics to wear under their gear while cavorting in the snow.

TurtleFur's TUNDRAWEAR double-sided microfleece tops and pants are also a hit, and they're sized for kids of all ages, from XXS (2/3) to XL (16/18)! Kid's hats, neck gaitors, beanies and wrist warmers, all made with TurtleFur's signature softness and quality, are also part of SnowShack's lineup. TurtleFur's Micro Fur Stretch is a lightweight, double-sided microfiber fleece noted for its chamois like softness, warmth, comfort and superb anti-microbial properties.

The unique TurtleFur Shellaclava keeps the head, face and neck extra warm by combining a Dryline hood, which wicks perspiration away from the head while trapping body heat, with a TurtleFur neck gaitor. Worn under a hat or helmet it stretches to form-fit and returns to its original shape, making it the perfect choice under hats and helmets. Kid's "Wristie" snowcuffs put an end to the pesky buildup of snow between gloves and sleeves by forming a barrier between jacket sleeves and gloves to keep out cold and snow. They start above the wrist and cover the lower part of the hand with a thumbhole to hold them on. They also help keep kid's hands warm when dexterity counts - while adjusting goggles, boots or buckles on the hill!

Tired of the kids' whining about cold wet hands? For kids from one to six, try the L-Bow Mitten, an over-the-elbow waterproof mitten, designed to stay in place without the hassle of mitten strings or clips. The L-Bow Mitten is worn over children's winter clothing, keeping their hands and wrists warm and dry while they play in the snow. The ability to keep water out comes from L-Bow Mittens' internal bladder system, comprised of a plastic barrier located between the taslon shell and the insulation that surrounds the child's hand.

Or try Swany's Toaster Tot Winter Mitten, the perfect starter mitten for toddlers, with an easy fit Velcro back, a zipper pocket for a heat pack, warm loft polyester fiberfill insulation, and a knit storm cuff. Check out SnowShack's selection of Swany gloves and mittens for your kid-sized skier or snowboarder, featuring ventilation, heat pack pockets, and even a bite tab model, designed for pulling gloves on with full hands!

More Hot Stuff!

Have a toddler who spends more time sitting in the snow than gracefully gliding on skis? Or a novice snowboarder who slides down the slope on his bottom? Are they literally freezing their buns off? Find a kid-sized solution at SnowShack, which features both BUTTMUFF™ and Hot Buns.

Butt Muff is a shock absorbing insulation pad that warms, protects, and cushions cold, sore butts down to -40F degrees below. The Thermo-Shield 420 cushion easily slides between pants and the body to provide a barrier against wet and cold conditions. It's waterproof and lightweight, conforming to the body without restricting movement. It also won't irritate the skin, and is resistant to fungal or bacterial growth. Best of all, SnowShack carries a kid's size Butt Muff!

Or, outfit the kid's with Hot Buns, for the past 15 years, the solution for sitting in cold, wet conditions. Versatile neoprene wrap covers the seat and rear thigh of Hot Buns' pull-ons, protecting against cold, and keeping kids warm and dry in all conditions.

The thoughtful SnowShack dads also help keep the kids warm from head to toe with kid-sized hat and glove warmers from The Heat Factory. The warmer is a soft, lightweight pouch that begins to activate and generate its own heat when exposed to the air. The warmers are easy to use (simply open the package and shake), and they will provide hours of heat.

Or try BootGlove hand warmers and boot warmers, one of SnowShack's most popular products.
Developed in Alaska, the BootGlove is an inexpensive cover for the toe of ski boots which keeps the shell of the ski boot as much as 50 degrees warmer, keeping the foot itself warmer. Made of Neoprene and Velcro, the BootGlove fits snugly over the boot with an adjustable strap for customizing the fit, while leaving access to the top buckles. The BootGlove, which acts as a windscreen and a layer of insulation, also stops water from leaking in, keeping feet warm and dry. SnowShack also carries BootGlove's latest product, the OverGlove, which fits over a standard glove and mitten to keep hands and fingers warm and toasty!

Safety Too!

In keeping with the National Ski Areas Association recent launch of the Lids on Kids website, www.lidsonkids.org, promoting helmet usage for skiing and snowboarding, SnowShack, always a leader, has already stocked up on the latest models of helmets for kids from Briko, Boeri, and Ovo. SnowShack has the lightest most streamlined helmets available, with plenty of ventilation, and specifications meeting or exceeding the industry's most stringent safety standards.

About SnowShack.com

SnowShack started with a mission – to offer the broadest selection of brand name ski accessories available on the internet (or anywhere else for that matter!). In their quest for perfection, SnowShack co-founders George Hall and David Laidman have made SnowShack a top rated Yahoo site, receiving the coveted five star top service award for excellence in providing outstanding products, with quick shipping and timely customer response. Offering a broad line of ski and snowsport accessories, including the largest selection of ski, boot, and travel/cargo/ luggage bags on the internet, SnowShack has also received a Safe Shopping Network Excellent Rating. The exceptional quality of SnowShack's easy to use site has been recognized by the International Association of Web Masters and Designers, which awarded www.snowshack.com a Golden Web Award for 2001 – 2002. SnowShack features real time availability of products, and same day shipping when orders are place by 12 noon EST.

George and Dave, always eager to please, have created a new division of SnowShack, www.hardheadedsports.com, with the goal of becoming THE internet provider of helmets for outdoor enthusiasts. Their latest site will provide the same high level of customer service and support as SnowShack. Orders can be placed online at www.snowshack.com, www.hardheadedsports.com, or faxed to 508-785-0501. Customer service can also be reached by calling, toll free, 1-87-SnowShack (877-669-7422), or by emailing sales@snowshack.com.






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